Cookie Policy

Trafi Ltd. is a company incorporated and acting under the laws of the United Kingdom, company code 9326640, registered office at WeWork South Bank Central, 30 Stamford Street, London SE1 9LQ, United Kingdom. Trafi is administered by UAB “Intelligent Communications”, legal entity code 300882953, registered office at Rinktinės g. 5, Building C, 09234 Vilnius, Lithuania. 

Protection of Personal Data is of great importance for Trafi, therefore this Cookie Notice aims to ensure lawfulness and transparency by explaining the cookies and similar technologies that we use, what we do, and what your choices regarding their use are and how you can contact us. 

What are cookies?

A cookie is a small text file that a website may save on your device, for instance a mobile device or computer, upon your visit to the website. Cookies may allow a website to recognize an individual’s device and store some information about the user.

What are the different types of cookies? 

A cookie can be classified by its lifespan and the domain to which it belongs. By lifespan, a cookie is either a:

  • session cookie which is erased when the user closes the browser or; 
  • persistent cookie which remains on the user’s device for a pre-defined period of time.

As for the domain to which it belongs, there are either:

  • first-party cookies which are set by the web server of the visited page and share the same domain;
  • third-party cookies stored by a different domain to the visited page’s domain. This can happen when the webpage references a file, such as JavaScript, located outside its domain.

Which cookies do we use? 

Strictly Necessary or Essential Cookies: These cookies are strictly necessary for the website to provide the services that you requested and/or for the sole purpose of the transmission of the services and/or the website. Without these cookies, you would not be able to access the services or the website. Therefore, this category cannot be disabled.

SourceFirst Party or Third Party cookie?Cookie NameSession or Persistent cookie?Type of personal data collectedPurposeExpires
trafi.com First partytrf_cookie_consentPersistentDoes user accepted cookiesTo track if user accepted cookies1 year
trafi.com First partywordpress_google_apps_loginSessionto store the logged in state of usersUsed for secure log in to the web site with a Google account.On browser close
typeform.com Third Party__cf_bmPersistenttype of userThis cookie is used to distinguish between humans and bots.1 day
typeform.com Third PartyOptano AlertBox ClosedPersistentDoes user accepted cookiesThis cookie is used to determine whether a visitor should be shown the banner.1 year
typeform.com Third PartyOptanonConsentPersistentwhether the visitor has accepted the cookie consent boxDetermines whether the visitor has accepted the cookie consent box. This ensures that the cookie consent box will not be presented again upon re-entry.179 days

Analytics Cookies: These cookies help us to improve and measure the performance of our website by collecting and reporting information on how you use it. We only place these cookies if you have provided your prior consent.

SourceFirst Party or Third Party cookie?Cookie NameSession or Persistent cookie?Type of personal data collectedPurposeExpires
trafi.comFirst Party_gid 

Google Analytics
Persistentstatistical data on how the visitor uses the websiteRegisters an unique ID that is used to generate statistical data on how the visitor uses the website1 day
trafi.comFirst Party_gat 

Google Analytics
Persistentstatistical data on how the visitor uses the websiteUsed to throttle request rate1 minute
trafi.comFirst Party_ga


Google Analytics
Persistentstatistical data on how the visitor uses the websiteUsed to distinguish users2 years
typeform.comThird Party_ga_N6F0VDRT9W

Google Analytics
Persistentdata on the number of times a user has visited the website as well as dates for the first and most recent visitUsed by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit2 years
typeform.comThird Partyfs_uidPersistentThis cookie contains an ID string on the current session. This contains non-personal information on what subpages the visitor entersThis cookie contains an ID string on the current session. This contains non-personal information on what subpages the visitor enters – this information is used to optimize the visitor’s experience1 year
typeform.comThird Partyhubspotutk HubSpotPersistentKeeps track of a visitor’s identityKeeps track of a visitor’s identity. This cookie is passed to the marketing platform HubSpot on form submission and used when de-duplicating contacts1 year
typeform.comThird Partyajs_anonymous_idPersistentcount how many times a website has been visited by different visitorsThis cookie is used to count how many times a website has been visited by different visitors. This is done by assigning the visitor an ID, so the visitor does not get registered twice1 year
typeform.comThird PartyoptimizelyEndUserIdPersistentcount how many times a website has been visited by different visitorsUsed to measure how selected users react to targeted changes to the website’s content and functionality, in order to determine what variation is most efficacious in terms of converting users to customers179 days
typeform.comThird Partyfirst_interactionPersistentusage statisticsTypeform usage statistics1 year

Marketing Cookies:  These cookies are added to the website to send marketing information and/or for statistical purposes. These cookies may track user’s information regarding user’s questionnaires and messages.

SourceFirst Party or Third Party cookie?Cookie NameSession or Persistent cookie?Type of personal data collectedPurposeExpires
typeform.com Third partyattribution_user_idPersistentpop-up questionnaires and messengeringUsed in context with the website’s pop-up questionnaires and messengering. The data is used for statistical or marketing purposes.1 year
typeform.com Third partyamplitude_idundefinedtypeform.comSessionwebsite’s pop-up questionnaires and messengeringUsed in context with the website’s pop-up questionnaires and messengering. The data is used for statistical or marketing purposes.On browser close

Advertising and Profiling Cookies:  These cookies are added to the website to build a profile and/or show ads. These cookies may track users’ information regarding the pages the users visit, their location, their preferences, their response to ads and/or to deliver ads.

SourceFirst Party or Third Party cookie?Cookie NameSession or Persistent cookie?Type of personal data collectedPurposeExpires
typeform.comThird Partycb_user_idPersistentdata on visitor behaviourCollects data on visitor behaviour from multiple websites, in order to present more relevant advertisements. This also allows the website to limit the number of times that they are shown the same advertisement.1 year
typeform.comThird Party__hssrcSessionstatistical data related to the user’s website visitsCollects statistical data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. This is to segment the website’s users according to factors such as demographics and location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.On browser close
typeform.comThird Party_hstcPersistentstatistical data related to the user’s website visitsCollects statistical data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. This is to segment the website’s users according to factors such as demographics and location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.1 year
typeform.comThird Party_fbp

 Facebook
Persistenttrack user and visitsUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.3 months
typeform.comThird Partycb_group_idPersistentfirmographic dataCollects data on visitor behaviour from multiple websites, in order to present more relevant advertisements. This also allows the website to limit the number of times that they are shown the same advertisement.1 year
typeform.comThird Partycb_anonymous_idPersistentdata on visitor behaviour from multiple websitesKeeps track of a visitor’s identity. This cookie is passed to the marketing platform HubSpot on form submission and used when de-duplicating contacts1 year
typeform.comThird Party_gcl_au

Google AdSense
Persistentbrowser behaviourUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services.3 months
typeform.comThird Partyamplitude_id_
5c62c1c25b9e0178
aec337afbd6e86e5
typeform.com
Persistentamplitude IDAdvertisement10 years

How can I know more about Third Party Companies? 

Please note that we do not enable third party company tracking, such as behavioural advertising, analytics or market research; however, we have no control over any of the content or decisions taken from the social media companies when you jump in their websites and you are outside our domain. For more information about other companies and their websites, you should refer to their respective privacy and cookies statements.

How do you withdraw your consent and delete cookies? 

• Cookies Preferences: You can withdraw your consent for each cookie category (except strictly necessary or essential cookies) at any time by selecting your preferences in “Cookie Preferences”. By using our Cookies Preferences and revoking your consent, the cookies therein described will be deleted. 

• Using Your Browser: All the cookies used on our website can be disabled through your browser. To disable cookies through your browser, follow your browser instructions. Normally within the “Help,” “Tools” or “Edit” menus in your browser. Please note that blocking or deleting cookies may lead to reduced functionality of some features on the website. Therefore, the website may not function optimally without enabled cookies, in particular strictly necessary and essential cookies. 

How to delete your personal data from Cookies Set in the Past?

Collection of your data from cookies can be stopped at any time if you revoke your consent. Note that the information collected prior to the preference change may still be used. However, we will stop using the disabled cookie to collect any further information from your user experience. 

As we aim to give you the highest protection, if you wish to also delete your personal data from the cookies you set in the past, simply click here to erase them. 

Changes to our Cookies Notice 

All future changes we make to our Cookie Notice will be posted on this webpage. 

Contact 

If you would like to contact us to understand more about this Policy or wish to contact us concerning any matter relating to your Personal Information, you may send an email to privacy@trafi.com.