Berliner Verkehrsbetriebe (BVG) is Berlin’s public transport authority. It makes sure that Berliners are on the move — they manage the city’s U-Bahn, tram, bus, replacement services (Ersatzverkehr, EV), and ferry networks. BVG responds flexibly to the requirements of a city in which around 3.4 million people live and which is continually changing. Network density, clock frequency, and operating times are at a very high level, making Berlin’s local transport one of the most complex networks to organize in the world. BVG is an attractive and environmentally friendly alternative to individual transport and part of a flexible transport concept.
At the heart of BVG’s smart mobility strategy, #Berlinsteigtum is an initiative that connects the whole shared mobility offer in Berlin into a single marketplace to provide an attractive alternative to private car usage to all residents.
“With Jelbi, we want to help shape the future of mobility in Berlin by bringing all the pieces of the mobility puzzle together and giving the users an attractive alternative to private car usage. Our solution based on Trafi’s technology platform integrates into one app not only public transport but also all other forms of shared mobility in the city. The people of Berlin can now seamlessly plan, book, and pay on-demand for all their transportation needs with one single app and account.”Jakob Michael Heider, Head of Jelbi at BVG.
BVG understood that creating such a product from scratch would require a lot of human capital and time. But there was no time to spare. The Public Transport authority, therefore, decided to look for a solution. Thus BVG and Trafi, one of the MaaS solution leaders, started talking to each other. From these conversations, Jelbi was born.
Learn more about the roadmap for Mobility as a Service.
BVG Jelbi was launched in just six months and built on Trafi MaaS Suite. Trafi provided not only a plug and play white label solution that was customized to BVG’s branding, but also a sophisticated MaaS API (backend) system to power it.
BVG Jelbi integrates all public transport and shared mobility options into a one-stop-shop for Berliners to find, plan, book, and pay for all their trips. It covers all rider’s needs such as assistance planning and routes discovery, real-time public transport information and shared mobility vehicle location & availability, a streamlined payment solution for any integrated mobility service, as well as the possibility to compare the duration & cost of each trip.
BVG is responsible for talking to mobility service providers (MSPs) and handling contracts with them. From the start, BVG was strong-minded and aimed only for deep level integrations with MSPs. It means allowing users to access and pay for their services directly through the BVG Jelbi app.
Trafi handles all the integrations and makes sure that they work flawlessly. Trafi’s MaaS Suite upholds all the integrations and communication between the MSP systems. The payments for MSP services booked through Jelbi are managed directly through the integrated Payment Service Provider (PSP). The PSP charges money from users and directly transfers it to the MSPs, ensuring a quick and direct payment to each provider. Neither Trafi nor the BVG plays any role in the payment process.
Trafi has integrated BVG tickets into the BVG Jelbi app, thus ensuring that Berliners can follow the familiar process of ticket purchase. The digital ticket incorporates a QR code that is easily scannable and recognizable. Trafi also incorporated animated security features into the ticket, indicating that the ticket is active in order to prevent fraud.
Trafi’s MaaS Suite does the heavy lifting for all integrations such as payments, ticketing systems, user documents, driver licenses, and phone validations, amongst others. Its proprietary routing algorithms also provide unimodal and intermodal trip suggestions. Static and real-time data is captured and enhanced to guarantee the most accurate ETAs and route suggestions.
“When BVG started to look for a trusted partner to launch a Mobility-as-a-Service solution in Berlin, we were mostly looking for speed, agility, and top-notch customer experience. These are exactly the things that Trafi offered us. As an independent start-up, Trafi brought us the possibility to integrate all partners in record time. And even more importantly, we share the same vision: letting cities orchestrate their mobility networks to drive the push from private to shared mobility.”Jakob Michael Heider, Head of Jelbi at BVG
Founded in 2013, Trafi is a Lithuanian tech start-up. Trafi is working shoulder-to-shoulder with cities, countries, and companies worldwide to create the best in class Mobility-as-a-Service alternative for congested cities. Trafi offers cities the possibility to connect all mobility services into one single platform where users can check itineraries and also book their tickets and trips.
Trafi’s mission is to empower cities’ urban transportation with technology and know-how and encourage citizens to use more sustainable modes of transportation by accessing all services into one single platform. Trafi is currently live in 4 continents around the world and 7 cities.